Social media marketing : opportunities and challenges
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1721.1/98997 |
| _version_ | 1826191859596132352 |
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| author | Paliwal, Gunjan |
| author2 | Juanjuan Zhang. |
| author_facet | Juanjuan Zhang. Paliwal, Gunjan |
| author_sort | Paliwal, Gunjan |
| collection | MIT |
| description | Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. |
| first_indexed | 2024-09-23T09:02:23Z |
| format | Thesis |
| id | mit-1721.1/98997 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T09:02:23Z |
| publishDate | 2015 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/989972019-04-10T20:20:06Z Social media marketing : opportunities and challenges Social media marketing : challenges and opportunities Paliwal, Gunjan Juanjuan Zhang. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. Cataloged from PDF version of thesis. Vita. Includes bibliographical references (pages 72-78). Over the last few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the internet, they in time start connecting with one another via various social media platforms some of the largest being Facebook, Twitter, and LinkedIn. Social media provide potential opportunities for the marketers to connect with a large audience in real time. Here, customers and companies can communicate with each other with no time lag and without any third party intervention. Consequently, these companies can benefit from much deeper customer interactions, relationships and insights. However to benefit from social media the marketers need to overcome several challenges. In my present research, I have tried to address some of the key issues that surround businesses and marketers today while dealing with social media marketing. For example: How to build an effective social media strategy? What are some of the frameworks and tools that can be utilized in the process? How to measure ROI on social media? Keywords: social media, social media marketing, marketers, the internet, platforms, social networks, Facebook, Twitter, Linkedln, YouTube, Google. by Gunjan Paliwal. S.M. in Management Research 2015-09-29T18:57:28Z 2015-09-29T18:57:28Z 2015 2015 Thesis http://hdl.handle.net/1721.1/98997 921181748 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 78 pages application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Paliwal, Gunjan Social media marketing : opportunities and challenges |
| title | Social media marketing : opportunities and challenges |
| title_full | Social media marketing : opportunities and challenges |
| title_fullStr | Social media marketing : opportunities and challenges |
| title_full_unstemmed | Social media marketing : opportunities and challenges |
| title_short | Social media marketing : opportunities and challenges |
| title_sort | social media marketing opportunities and challenges |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/98997 |
| work_keys_str_mv | AT paliwalgunjan socialmediamarketingopportunitiesandchallenges AT paliwalgunjan socialmediamarketingchallengesandopportunities |