Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015. In conjunction with the Leaders for Global Operations Program at MIT.

Bibliographic Details
Main Author: Kang, John H. (John Hyun-June)
Other Authors: Stephen C. Graves and David Simchi-Levi.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/99008
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author Kang, John H. (John Hyun-June)
author2 Stephen C. Graves and David Simchi-Levi.
author_facet Stephen C. Graves and David Simchi-Levi.
Kang, John H. (John Hyun-June)
author_sort Kang, John H. (John Hyun-June)
collection MIT
description Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015. In conjunction with the Leaders for Global Operations Program at MIT.
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spelling mit-1721.1/990082022-01-27T21:05:29Z Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products Kang, John H. (John Hyun-June) Stephen C. Graves and David Simchi-Levi. Leaders for Global Operations Program. Leaders for Global Operations Program at MIT Massachusetts Institute of Technology. Engineering Systems Division Sloan School of Management Sloan School of Management. Engineering Systems Division. Leaders for Global Operations Program. Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015. In conjunction with the Leaders for Global Operations Program at MIT. Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2015. In conjunction with the Leaders for Global Operations Program at MIT. Cataloged from PDF version of thesis. Includes bibliographical references (page 41). Currently, demand and inventory planners at NIKE Always Available (NIKE's replenishment business) experience difficulty in managing long-lifecycle highly-seasonal products like soccer equipment and fleece apparel. Very often items are either stocked out at retailers or piling up at Distribution Centers (DCs). NIKE manages inventory to a 95% item fill rate for all replenishment products. Highly seasonal products generally have unpredictable demand patterns which lead to either stock outs or excess inventory. These imbalances in inventory occur without fully understanding the cost and benefit of holding the inventory. To understand the cost and benefit of holding inventory for long lifecycle highly seasonal products, the author analyzed the current profitability, revenue, service level, and inventory position of soccer equipment, sandals, and fleece apparel. From these results, the author modeled the benefits to the above metrics of managing inventory via a dynamic service level approach that varies the service level over the season. Next, the author modeled the benefits of managing inventory via dual-sourcing. Lastly, the author modeled the profitability impact of reducing lead times for these items. These models have shown that long lead times and high seasonality are key drivers of large safety stock quantities. Also, with highly seasonal long lead time products, dynamically managing the service level by increasing the service level at the beginning of a product's life and lowering it in its last season of life offers greater profitability than managing to a static service level. Lastly, there is an opportunity to increase the profitability of these products by changing the supply chain to enable dual-sourcing or by reducing lead times. by John H. Kang. M.B.A. S.M. 2015-09-29T18:58:01Z 2015-09-29T18:58:01Z 2015 2015 Thesis http://hdl.handle.net/1721.1/99008 921186146 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 41 pages application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Engineering Systems Division.
Leaders for Global Operations Program.
Kang, John H. (John Hyun-June)
Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title_full Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title_fullStr Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title_full_unstemmed Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title_short Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
title_sort inventory optimization model for nike s long lifecycle highly seasonal replenishment products
topic Sloan School of Management.
Engineering Systems Division.
Leaders for Global Operations Program.
url http://hdl.handle.net/1721.1/99008
work_keys_str_mv AT kangjohnhjohnhyunjune inventoryoptimizationmodelfornikeslonglifecyclehighlyseasonalreplenishmentproducts