Kirin : business strategies for the Japanese beer market

Kirin : business strategies for the Japanese beer market

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author:	Yamamoto, Kan
Other Authors:	Michael Cusumano.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2015
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/99042

Similar Items

An analysis of culture in The Kirin Group
by: Yoshida, Satoko
Published: (2014)

Developing and implementing global branding strategies for Kirin Group
by: Sano, Tamaki
Published: (2009)

Improving leadership capabilities for young employers at Kirin
by: Onuki, Hiroshi, M.B.A. Massachusetts Institute of Technology
Published: (2009)

How Kirin can maximize the synergies of its group companies to attain sustainable growth
by: Watanabe, Kei, M.B.A. Sloan School of Management
Published: (2006)

The business strategy of Japanese Slers
by: Kashibe, Masahiro
Published: (2007)

The alignment of business strategy and information technology in the Japanese banking industry
by: Kosuge, Yoshiyuki
Published: (2005)

A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market
by: Kim, Ikhwan
Published: (2014)

Marketing strategy in the commercial aircraft engine business : a case study
by: Hooper, Donald Moore
Published: (2005)

Money, beer, and toys : essays on consumer decision making
by: Lee, Leonard Whee-Chuen Lee-Loon Lee
Published: (2007)

Paging industry in Japanese mobile communications market
by: Nawata, Takashi, et al.
Published: (2005)

Business models and talent management practices of Japanese multinational companies : 1970-2018
by: Oji, Kazuaki
Published: (2018)

New diversification strategies for the Japanese alcohol industry
by: Yoshimura, Toru, M.B.A. Massachusetts Institute of Technology
Published: (2007)

"Marketplace" or "mall"? : business model and strategy for a startup in China's B2B e-commerce market
by: Lin, Chen, S.M. Massachusetts Institute of Technology
Published: (2015)

Contract R&D : the effects of business policies and marketing methods on obtaining new business
by: Laning, David B
Published: (2009)

Internal marketing and employee satisfaction : a missing link in Japanese service management
by: Takeshita, Tsuyoshi, 1964-
Published: (2006)

Rhetorical strategies of foreign executives in revitalizing Japanese global enterprise
by: Hatayama, Hiroaki
Published: (2010)

Newspaper marketing strategies
by: Ashford, Philip
Published: (2005)

The financial markets in Taiwan : competitive marketing strategy in a growing market
by: Liu, Holly Li-Chen Yeh
Published: (2005)

The multi-level marketing firms : organization and marketing strategy
by: Assouly, Jean-Michel
Published: (2005)

Business elevators : an innovative model for accelerating growth of SMEs in developing markets
by: Cárdenas E., Fernando
Published: (2012)

Creating new business ventures : network organization in market and corporate contexts
by: Nohria, Nitin, 1962-
Published: (2005)

Defining business strategy for development of travel and tourism industry
by: Davari, Dordaneh
Published: (2011)

Strategies for decommoditizing and internationalizing a prepaid business unit
by: Cavalcanti Machado, Luis Filipe (Luis Filipe Dionisio)
Published: (2011)

A business strategy for a life insurance company
by: Lee, Kung-Shih
Published: (2005)

Evaluating a business strategy for the telecommunications company of the future
by: Kasim, Abdul
Published: (2006)

The photochemical industry : historical essays in business strategy and internationalization
by: Alt, Lutz
Published: (2011)

Product and marketing strategy study in China
by: Ye, Tao
Published: (2005)

Defensive marketing strategy : empirical applications
by: Halloran, Michael J, et al.
Published: (2005)

Essays on global non-market strategy
by: Lucea, Rafael
Published: (2008)

Consumer inattention, uncertainty, and marketing strategy
by: Cao, Xinyu
Published: (2018)

The transformation of the Japanese commercial code and its impact on the Japanese economy
by: Yoshida, Toshihiro, M.B.A. Massachusetts Institute of Technology
Published: (2007)

The Japanese software industry : a comparative analysis of software development strategy and technology of selected corporations
by: Arfman, Robert W
Published: (2007)

Dynamic trading and manipulation in financial markets
by: Huang, Kan, Ph. D. Massachusetts Institute of Technology
Published: (2012)

Continuous glucose monitoring and U.S. market strategy
by: Sharma, Shweta Humad
Published: (2014)

A framework for global business strategy planning for the wireless telecommunication carrier
by: Yamashita, Tetsuya
Published: (2007)

Technology development and business strategy : a changing environment impacts practices
by: Garbo, Samuel P. (Samuel Paul)
Published: (2005)

Marketing strategy development for a retail food establishment
by: Henshaw, Kenneth Michael
Published: (2005)

Strategy of Japanese automobile manufacturers : a comparison between Honda Motor Co., Ltd. and Mazda Motor Corporation
by: Nobeoka, KentarÅ
Published: (2005)

New product strategy in the technology-based firm : product technology, market strategy, and performance
by: Meyer, Marc H
Published: (2005)

Empirical study and business model analysis of successful freemium strategies in digital products
by: Shankarananda, Pronitha Mysore
Published: (2015)