Trademarks, Triggers, and Online Search
Internet search engines display advertisements along with search results, providing them with a major source of revenue. The display of ads is triggered by the use of keywords, which are found in the searches performed by search engine users. The fact that advertisers can buy a keyword that contains...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
Wiley Blackwell
2015
|
| Online Access: | http://hdl.handle.net/1721.1/99165 https://orcid.org/0000-0002-1847-4832 |