Social Networks, Personalized Advertising, and Privacy Controls
This article investigates how Internet users' perceptions of control over their personal information affect how likely they are to click on online advertising on a social networking website. The analysis uses data from a randomized field experiment that examined the effectiveness of personalizi...
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| Format: | Article |
| Language: | en_US |
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American Marketing Association
2015
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| Online Access: | http://hdl.handle.net/1721.1/99170 https://orcid.org/0000-0002-1847-4832 |