How to influence people with partial incentives

We study the power of fractional allocations of resources to maximize our influence in a network. This work extends in a natural way the well-studied model by Kleinberg, Kempe, and Tardos (2003), where a designer selects a (small) seed set of nodes in a social network to influence directly, this inf...

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Bibliographic Details
Main Authors: Demaine, Erik D., Hajiaghayi, MohammadTaghi, Mahini, Hamid, Malec, David L., Raghavan, S., Sawant, Anshul, Zadimoghaddam, Morteza
Other Authors: Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science
Format: Article
Language:en_US
Published: Association for Computing Machinery (ACM) 2015
Online Access:http://hdl.handle.net/1721.1/99998
https://orcid.org/0000-0003-3803-5703