High-tech associates (B) : accept the CRM challenge?

In late 1998, Singapore-based High-Tech Associates Pte. Ltd. (High-Tech) embraced the e-business challenge by developing a new stream of services designed to satisfy two key client groups: upstart 'dot coms' promising to offer new and innovative ways of doing business and 'old economy...

Full description

Bibliographic Details
Main Authors: Reid, Edna, Gleave, Tom
Other Authors: Nanyang Business School
Format: Case Study
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/100014
http://hdl.handle.net/10220/13540
http://www.asiacase.com/case/ntuAbcc/hiTechAssoc-B.html