Review of functions of advertising in Singapore context.
We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context. By doing so, we hope to fill the gap in the field of advertising literature by means of conduc...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10003 |
| _version_ | 1811690930685607936 |
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| author | Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. |
| author2 | Sangwan, Sunanda |
| author_facet | Sangwan, Sunanda Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. |
| author_sort | Chong, Yan Xin. |
| collection | NTU |
| description | We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context.
By doing so, we hope to fill the gap in the field of advertising literature by means of conducting this research within the new framework of usability and utility developed in the field of information systems. |
| first_indexed | 2024-10-01T06:11:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10003 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:11:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/100032023-05-19T03:30:06Z Review of functions of advertising in Singapore context. Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context. By doing so, we hope to fill the gap in the field of advertising literature by means of conducting this research within the new framework of usability and utility developed in the field of information systems. 2008-09-24T07:38:43Z 2008-09-24T07:38:43Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10003 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. Review of functions of advertising in Singapore context. |
| title | Review of functions of advertising in Singapore context. |
| title_full | Review of functions of advertising in Singapore context. |
| title_fullStr | Review of functions of advertising in Singapore context. |
| title_full_unstemmed | Review of functions of advertising in Singapore context. |
| title_short | Review of functions of advertising in Singapore context. |
| title_sort | review of functions of advertising in singapore context |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/10003 |
| work_keys_str_mv | AT chongyanxin reviewoffunctionsofadvertisinginsingaporecontext AT leesweeeng reviewoffunctionsofadvertisinginsingaporecontext AT zhengaixing reviewoffunctionsofadvertisinginsingaporecontext |