Flesh Imp street wear : breaking new ground in Singapore
Nicholas Cho and Vincent Quek, two young Singaporean entrepreneurs, are ready to extend their line of street wear, Flesh Imp. After two years of steadily increasing sales, the team feels the time is right to create the breakthrough retail environment that will fuse fashion, lifestyle, culture and ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/100192 http://hdl.handle.net/10220/13560 http://www.asiacase.com/case/ntuAbcc/fleshImp.html |
| _version_ | 1811685328956686336 |
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| author | O’Neil, Elizabeth Wong, Irene |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School O’Neil, Elizabeth Wong, Irene |
| author_sort | O’Neil, Elizabeth |
| collection | NTU |
| description | Nicholas Cho and Vincent Quek, two young Singaporean entrepreneurs, are ready to extend their line of street wear, Flesh Imp. After two years of steadily increasing sales, the team feels the time is right to create the breakthrough retail environment that will fuse fashion, lifestyle, culture and art and bring the street movement to life.
This "lifestyle boutique" would feature the Flesh Imp brand exclusively. The only remaining question is how to convince a group of financiers of the power of "street" culture, of the scale of their idea, and of the viability of their business entity, despite their youth and the trendy crowd to whom their products appeal. This communications case identifies the major funding channels available to the team and allows students to select and assess a target audience so that they might write a persuasive letter to secure funding. Period covered 2002 |
| first_indexed | 2024-10-01T04:42:47Z |
| format | Case Study |
| id | ntu-10356/100192 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:42:47Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/1001922023-05-19T06:44:43Z Flesh Imp street wear : breaking new ground in Singapore O’Neil, Elizabeth Wong, Irene Nanyang Business School Flesh Imp Asian Business Case Centre Nicholas Cho and Vincent Quek, two young Singaporean entrepreneurs, are ready to extend their line of street wear, Flesh Imp. After two years of steadily increasing sales, the team feels the time is right to create the breakthrough retail environment that will fuse fashion, lifestyle, culture and art and bring the street movement to life. This "lifestyle boutique" would feature the Flesh Imp brand exclusively. The only remaining question is how to convince a group of financiers of the power of "street" culture, of the scale of their idea, and of the viability of their business entity, despite their youth and the trendy crowd to whom their products appeal. This communications case identifies the major funding channels available to the team and allows students to select and assess a target audience so that they might write a persuasive letter to secure funding. Period covered 2002 2013-09-20T02:07:35Z 2019-12-06T20:18:10Z 2013-09-20T02:07:35Z 2019-12-06T20:18:10Z 2003 2003 Case Study O’Neil, E., & Wong, I. (2003). Flesh Imp street wear : breaking new ground in Singapore. Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/100192 http://hdl.handle.net/10220/13560 http://www.asiacase.com/case/ntuAbcc/fleshImp.html en © 2003 Nanyang Technological University, Singapore. 29 p. application/pdf |
| spellingShingle | O’Neil, Elizabeth Wong, Irene Flesh Imp street wear : breaking new ground in Singapore |
| title | Flesh Imp street wear : breaking new ground in Singapore |
| title_full | Flesh Imp street wear : breaking new ground in Singapore |
| title_fullStr | Flesh Imp street wear : breaking new ground in Singapore |
| title_full_unstemmed | Flesh Imp street wear : breaking new ground in Singapore |
| title_short | Flesh Imp street wear : breaking new ground in Singapore |
| title_sort | flesh imp street wear breaking new ground in singapore |
| url | https://hdl.handle.net/10356/100192 http://hdl.handle.net/10220/13560 http://www.asiacase.com/case/ntuAbcc/fleshImp.html |
| work_keys_str_mv | AT oneilelizabeth fleshimpstreetwearbreakingnewgroundinsingapore AT wongirene fleshimpstreetwearbreakingnewgroundinsingapore |