Exploratory study on the effects of country-of-origin and brand name in Singapore.
This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10020 |
| _version_ | 1826125632237469696 |
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| author | Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. |
| author_sort | Chiam, Pey Feng. |
| collection | NTU |
| description | This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis. |
| first_indexed | 2024-10-01T06:39:50Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10020 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:39:50Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/100202023-05-19T07:23:12Z Exploratory study on the effects of country-of-origin and brand name in Singapore. Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis. 2008-09-24T07:38:54Z 2008-09-24T07:38:54Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10020 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title | Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title_full | Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title_fullStr | Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title_full_unstemmed | Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title_short | Exploratory study on the effects of country-of-origin and brand name in Singapore. |
| title_sort | exploratory study on the effects of country of origin and brand name in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10020 |
| work_keys_str_mv | AT chiampeyfeng exploratorystudyontheeffectsofcountryoforiginandbrandnameinsingapore AT limshalenexiaoling exploratorystudyontheeffectsofcountryoforiginandbrandnameinsingapore AT ohsiewhong exploratorystudyontheeffectsofcountryoforiginandbrandnameinsingapore |