Exploratory study on the effects of country-of-origin and brand name in Singapore.

This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.

书目详细资料
Main Authors:	Chiam, Pey Feng., Lim, Shalene Xiao Ling., Oh, Siew Hong.
其他作者:	Low, Peter Issac Siow Siam
格式:	Final Year Project (FYP)
出版:	2008
主题:	DRNTU::Business::Marketing::Consumer behavior
在线阅读:	http://hdl.handle.net/10356/10020

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