How the product display and shopping goal affects shoppers' evaluation to the products on display.
This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10066 |
| _version_ | 1826124426618339328 |
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| author | Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. |
| author_sort | Ong, Kwong Hui. |
| collection | NTU |
| description | This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display. |
| first_indexed | 2024-10-01T06:20:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10066 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:20:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/100662023-05-19T07:23:10Z How the product display and shopping goal affects shoppers' evaluation to the products on display. Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display. 2008-09-24T07:39:27Z 2008-09-24T07:39:27Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10066 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title | How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title_full | How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title_fullStr | How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title_full_unstemmed | How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title_short | How the product display and shopping goal affects shoppers' evaluation to the products on display. |
| title_sort | how the product display and shopping goal affects shoppers evaluation to the products on display |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10066 |
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