How the product display and shopping goal affects shoppers' evaluation to the products on display.

How the product display and shopping goal affects shoppers' evaluation to the products on display.

This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.

Bibliographic Details
Main Authors: Ong, Kwong Hui., Tan, Sing Pei., Tan, Joyce Pei San.
Other Authors: Lam, Shun Yin
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10066

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