Integrated Marketing Communication (IMC) campaign for youth challenge.
The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of pa...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1007 |
| _version_ | 1811684840948367360 |
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| author | How, Lay Ling. Koh, Eugenia Meimei. Lim, Christina Peifen. Zhou, Shimei. |
| author2 | Karan, Kavita |
| author_facet | Karan, Kavita How, Lay Ling. Koh, Eugenia Meimei. Lim, Christina Peifen. Zhou, Shimei. |
| author_sort | How, Lay Ling. |
| collection | NTU |
| description | The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans. |
| first_indexed | 2024-10-01T04:35:02Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1007 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:35:02Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10072019-12-10T12:43:06Z Integrated Marketing Communication (IMC) campaign for youth challenge. How, Lay Ling. Koh, Eugenia Meimei. Lim, Christina Peifen. Zhou, Shimei. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans. Bachelor of Communication Studies 2008-09-10T07:13:40Z 2008-09-10T07:13:40Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1007 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications How, Lay Ling. Koh, Eugenia Meimei. Lim, Christina Peifen. Zhou, Shimei. Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title | Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title_full | Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title_fullStr | Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title_full_unstemmed | Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title_short | Integrated Marketing Communication (IMC) campaign for youth challenge. |
| title_sort | integrated marketing communication imc campaign for youth challenge |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1007 |
| work_keys_str_mv | AT howlayling integratedmarketingcommunicationimccampaignforyouthchallenge AT koheugeniameimei integratedmarketingcommunicationimccampaignforyouthchallenge AT limchristinapeifen integratedmarketingcommunicationimccampaignforyouthchallenge AT zhoushimei integratedmarketingcommunicationimccampaignforyouthchallenge |