Cultural superstitions and the price endings used in Chinese advertising
In traditional Chinese superstition, the numerical digit 8 is associated with prosperity and good luck and the digit 4 is associated with death. An examination of the price endings used in a sample of Chinese price advertisements indicates a distinct tendency to favor the digit 8 and to avoid the di...
Main Authors: | Simmons, Lee C., Schindler, Robert M. |
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Other Authors: | Nanyang Business School |
Format: | Journal Article |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/100757 http://hdl.handle.net/10220/16228 |
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