Singapore Airlines 2001 (B)
The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html |
| _version_ | 1826123817955622912 |
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| author | Allampalli, D. G. Toh, Thian Ser |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Allampalli, D. G. Toh, Thian Ser |
| author_sort | Allampalli, D. G. |
| collection | NTU |
| description | The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a set of core values that would apply across cultures and geographical boundaries. Six core values: pursuit of excellence, safety, customer-first, concern for staff, integrity and teamwork, were identified by SIA management. These core values were to see SIA through two crises: the SilkAir (a subsidiary of SIA) crash in Palembang, Indonesia in December 1997 and the SIA crash in Taipei, Taiwan in October 2000. |
| first_indexed | 2024-10-01T06:10:33Z |
| format | Case Study |
| id | ntu-10356/100783 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:10:33Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/1007832023-05-19T06:44:43Z Singapore Airlines 2001 (B) Allampalli, D. G. Toh, Thian Ser Nanyang Business School Singapore Airlines Asian Business Case Centre DRNTU::Business The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a set of core values that would apply across cultures and geographical boundaries. Six core values: pursuit of excellence, safety, customer-first, concern for staff, integrity and teamwork, were identified by SIA management. These core values were to see SIA through two crises: the SilkAir (a subsidiary of SIA) crash in Palembang, Indonesia in December 1997 and the SIA crash in Taipei, Taiwan in October 2000. 2013-09-25T06:22:38Z 2019-12-06T20:28:09Z 2013-09-25T06:22:38Z 2019-12-06T20:28:09Z 2001 2001 Case Study Toh, T. S., & Allampalli, D. G. (2001). Singapore Airlines 2001 (B). Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html en © 2001 Nanyang Technological University, Singapore. All rights reserved. No part of this publication may be copied, stored, transmitted, altered, reproduced or distributed in any form or medium whatsoever without the written consent of Nanyang Technological University. 19 p. application/pdf |
| spellingShingle | DRNTU::Business Allampalli, D. G. Toh, Thian Ser Singapore Airlines 2001 (B) |
| title | Singapore Airlines 2001 (B) |
| title_full | Singapore Airlines 2001 (B) |
| title_fullStr | Singapore Airlines 2001 (B) |
| title_full_unstemmed | Singapore Airlines 2001 (B) |
| title_short | Singapore Airlines 2001 (B) |
| title_sort | singapore airlines 2001 b |
| topic | DRNTU::Business |
| url | https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html |
| work_keys_str_mv | AT allampallidg singaporeairlines2001b AT tohthianser singaporeairlines2001b |