Strategic market entrance into the pharmaceutical market in Vietnam.

This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.

Bibliographic Details
Main Authors: Kok, Keen Sing., Mak, Danielle Min Yi., Teh, Derry Hwa Yong.
Other Authors: Simonet, Daniel
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10083
Description
Summary:This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.