The impact of electronic word-of-mouth in the distribution of digital goods
The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authent...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100945 http://hdl.handle.net/10220/18229 http://www.webology.org/2011/v8n1/a84.html |
| _version_ | 1811683633684021248 |
|---|---|
| author | Pandey, Tushar Sharma, Ravi S. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Pandey, Tushar Sharma, Ravi S. |
| author_sort | Pandey, Tushar |
| collection | NTU |
| description | The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authentication and opinions are communal. In this short paper, we point out the efficacy of the phenomenon of electronic word-of-mouth (eWoM) in digital markets. More specifically, we use a model that encapsulates our understanding of how eWoM impacts economic and social activities that influence co-consumption. An empirical study of a typical example of digital products – music albums – was conducted to test the fundamental premises of our framework and derive qualitative findings. Drawing on the results, we attempt to refine a prescriptive framework for eWoM in general. This is part of an on-going study of the distribution channels for digital media and how they may be effectively designed. Given the proliferation of the Internet and the complementary nature of social networks, we believe that context sensitive eWoM is a key aspect of digital distribution. |
| first_indexed | 2024-10-01T04:15:50Z |
| format | Journal Article |
| id | ntu-10356/100945 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:15:50Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/1009452019-12-06T20:31:15Z The impact of electronic word-of-mouth in the distribution of digital goods Pandey, Tushar Sharma, Ravi S. Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authentication and opinions are communal. In this short paper, we point out the efficacy of the phenomenon of electronic word-of-mouth (eWoM) in digital markets. More specifically, we use a model that encapsulates our understanding of how eWoM impacts economic and social activities that influence co-consumption. An empirical study of a typical example of digital products – music albums – was conducted to test the fundamental premises of our framework and derive qualitative findings. Drawing on the results, we attempt to refine a prescriptive framework for eWoM in general. This is part of an on-going study of the distribution channels for digital media and how they may be effectively designed. Given the proliferation of the Internet and the complementary nature of social networks, we believe that context sensitive eWoM is a key aspect of digital distribution. Published version 2013-12-12T03:46:58Z 2019-12-06T20:31:15Z 2013-12-12T03:46:58Z 2019-12-06T20:31:15Z 2011 2011 Journal Article Sharma, R. S., & Pandey, T. (2011). The impact of electronic word-of-mouth in the distribution of digital goods. Webology, 8(1), Article 84. 1735-188X https://hdl.handle.net/10356/100945 http://hdl.handle.net/10220/18229 http://www.webology.org/2011/v8n1/a84.html en Webology © 2011 The Author(s). application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Pandey, Tushar Sharma, Ravi S. The impact of electronic word-of-mouth in the distribution of digital goods |
| title | The impact of electronic word-of-mouth in the distribution of digital goods |
| title_full | The impact of electronic word-of-mouth in the distribution of digital goods |
| title_fullStr | The impact of electronic word-of-mouth in the distribution of digital goods |
| title_full_unstemmed | The impact of electronic word-of-mouth in the distribution of digital goods |
| title_short | The impact of electronic word-of-mouth in the distribution of digital goods |
| title_sort | impact of electronic word of mouth in the distribution of digital goods |
| topic | DRNTU::Social sciences::Communication |
| url | https://hdl.handle.net/10356/100945 http://hdl.handle.net/10220/18229 http://www.webology.org/2011/v8n1/a84.html |
| work_keys_str_mv | AT pandeytushar theimpactofelectronicwordofmouthinthedistributionofdigitalgoods AT sharmaravis theimpactofelectronicwordofmouthinthedistributionofdigitalgoods AT pandeytushar impactofelectronicwordofmouthinthedistributionofdigitalgoods AT sharmaravis impactofelectronicwordofmouthinthedistributionofdigitalgoods |