The impact of electronic word-of-mouth in the distribution of digital goods
The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authent...
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| Formato: | Journal Article |
| Idioma: | English |
| Publicado em: |
2013
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| Acesso em linha: | https://hdl.handle.net/10356/100945 http://hdl.handle.net/10220/18229 http://www.webology.org/2011/v8n1/a84.html |