Development of the cruise industry in Asia Pacific.

The report analyses the current Asia Pacific cruise industry and propose a viable competitive strategy to penetrate the regional market.

Bibliographic Details
Main Authors: Lim, Siew Lee., Tan, Chun Hong., Seah, Wan Peng.
Other Authors: Wan, Chew Yoong
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10106