Youth hawkerprise campaign

This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at youths aged 17-35, this campaign aims t...

Full description

Bibliographic Details
Main Authors:	Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan
Other Authors:	Mak Ka Ying Angela
Format:	Final Year Project (FYP)
Language:	English
Published:	2014
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:	https://hdl.handle.net/10356/101072 http://hdl.handle.net/10220/19464

Youth hawkerprise campaign by Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan

Published 2013

Get full text

Final Year Project (FYP)

Youth hawkerprise campaign

Youth hawkerprise campaign by Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan

Similar Items