Youth hawkerprise campaign
This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at youths aged 17-35, this campaign aims t...
Main Authors: | , , , |
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Other Authors: | |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/101072 http://hdl.handle.net/10220/19464 |