Effectiveness of product placements in computer games.
This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10112 |
| _version_ | 1824453209469485056 |
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| author | Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. |
| author2 | Ng, Sharon Sok Ling |
| author_facet | Ng, Sharon Sok Ling Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. |
| author_sort | Chan, Jesslyn Hor Yee. |
| collection | NTU |
| description | This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games. |
| first_indexed | 2024-10-01T07:56:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10112 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:56:46Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/101122023-05-19T06:16:17Z Effectiveness of product placements in computer games. Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. Ng, Sharon Sok Ling Nanyang Business School DRNTU::Business::Marketing This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games. 2008-09-24T07:39:57Z 2008-09-24T07:39:57Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10112 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. Effectiveness of product placements in computer games. |
| title | Effectiveness of product placements in computer games. |
| title_full | Effectiveness of product placements in computer games. |
| title_fullStr | Effectiveness of product placements in computer games. |
| title_full_unstemmed | Effectiveness of product placements in computer games. |
| title_short | Effectiveness of product placements in computer games. |
| title_sort | effectiveness of product placements in computer games |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/10112 |
| work_keys_str_mv | AT chanjesslynhoryee effectivenessofproductplacementsincomputergames AT chuashiwei effectivenessofproductplacementsincomputergames AT limchongtat effectivenessofproductplacementsincomputergames |