Effectiveness of product placements in computer games.

Effectiveness of product placements in computer games.

This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games.

Bibliographic Details
Main Authors:	Chan, Jesslyn Hor Yee., Chua, Shi Wei., Lim, Chong Tat.
Other Authors:	Ng, Sharon Sok Ling
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10112

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