Consumer behaviour of moviegoers.

Consumer behaviour of moviegoers.

This paper aims to provide a profiling of demographics of local moviegoers.

Bibliographic Details
Main Authors: Chia, Xin Ru., Pua, Wee Boon., Tan, Serene Shi Ling.
Other Authors: Nam, Inwoo
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10132

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