Mobile phones : a study on consumer behavioural intentions.
With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attract...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10143 |
| _version_ | 1811695657646292992 |
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| author | Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. |
| author2 | Lang, Josephine Chin Ying |
| author_facet | Lang, Josephine Chin Ying Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. |
| author_sort | Chen, Yuliang. |
| collection | NTU |
| description | With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided. |
| first_indexed | 2024-10-01T07:26:57Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10143 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:26:57Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/101432023-05-19T06:24:06Z Mobile phones : a study on consumer behavioural intentions. Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. Lang, Josephine Chin Ying Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided. 2008-09-24T07:40:31Z 2008-09-24T07:40:31Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10143 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. Mobile phones : a study on consumer behavioural intentions. |
| title | Mobile phones : a study on consumer behavioural intentions. |
| title_full | Mobile phones : a study on consumer behavioural intentions. |
| title_fullStr | Mobile phones : a study on consumer behavioural intentions. |
| title_full_unstemmed | Mobile phones : a study on consumer behavioural intentions. |
| title_short | Mobile phones : a study on consumer behavioural intentions. |
| title_sort | mobile phones a study on consumer behavioural intentions |
| topic | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10143 |
| work_keys_str_mv | AT chenyuliang mobilephonesastudyonconsumerbehaviouralintentions AT foosuankit mobilephonesastudyonconsumerbehaviouralintentions AT tangraceelynn mobilephonesastudyonconsumerbehaviouralintentions |