Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1015 |
| _version_ | 1826128867076603904 |
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| author | Lim, Daniel Kwok Wei. Saminathan Moghan. |
| author2 | Sriramesh, Krishnamurthy |
| author_facet | Sriramesh, Krishnamurthy Lim, Daniel Kwok Wei. Saminathan Moghan. |
| author_sort | Lim, Daniel Kwok Wei. |
| collection | NTU |
| description | This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry. |
| first_indexed | 2024-10-01T07:31:52Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1015 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:31:52Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10152019-12-10T14:36:37Z Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. Lim, Daniel Kwok Wei. Saminathan Moghan. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry. Bachelor of Communication Studies 2008-09-10T07:13:44Z 2008-09-10T07:13:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1015 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Public opinion Lim, Daniel Kwok Wei. Saminathan Moghan. Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title | Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title_full | Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title_fullStr | Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title_full_unstemmed | Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title_short | Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. |
| title_sort | quality of customer service in the retail industry in singapore using the situational theory of publics to identify audience responses |
| topic | DRNTU::Social sciences::Communication::Public opinion |
| url | http://hdl.handle.net/10356/1015 |
| work_keys_str_mv | AT limdanielkwokwei qualityofcustomerserviceintheretailindustryinsingaporeusingthesituationaltheoryofpublicstoidentifyaudienceresponses AT saminathanmoghan qualityofcustomerserviceintheretailindustryinsingaporeusingthesituationaltheoryofpublicstoidentifyaudienceresponses |