Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.

This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method.

Bibliographic Details
Main Authors: Long, Li Yann., Sin, Dawn Hui Jie., Song, Yen Ling., Xu, Dorothea Jing Mei.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1016
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author Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
author_sort Long, Li Yann.
collection NTU
description This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method.
first_indexed 2024-10-01T07:58:23Z
format Final Year Project (FYP)
id ntu-10356/1016
institution Nanyang Technological University
last_indexed 2024-10-01T07:58:23Z
publishDate 2008
record_format dspace
spelling ntu-10356/10162019-12-10T11:18:54Z Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore. Long, Li Yann. Sin, Dawn Hui Jie. Song, Yen Ling. Xu, Dorothea Jing Mei. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method. Bachelor of Communication Studies 2008-09-10T07:13:44Z 2008-09-10T07:13:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1016 Nanyang Technological University application/pdf
spellingShingle DRNTU::Social sciences::Journalism
Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_full Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_fullStr Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_full_unstemmed Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_short Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_sort targeting the youth the potentials of the traditional chinese medicine industry in singapore
topic DRNTU::Social sciences::Journalism
url http://hdl.handle.net/10356/1016
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AT sindawnhuijie targetingtheyouththepotentialsofthetraditionalchinesemedicineindustryinsingapore
AT songyenling targetingtheyouththepotentialsofthetraditionalchinesemedicineindustryinsingapore
AT xudorotheajingmei targetingtheyouththepotentialsofthetraditionalchinesemedicineindustryinsingapore