Intention to upload video content on the internet : the role of social norms and ego-involvement
This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/101622 http://hdl.handle.net/10220/18710 |
| _version_ | 1826120649679044608 |
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| author | Park, Namkee Jung, Younbo Lee, Kwan Min |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Park, Namkee Jung, Younbo Lee, Kwan Min |
| author_sort | Park, Namkee |
| collection | NTU |
| description | This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people’s intention to upload video content online. The theoretical implications and limitations were discussed. |
| first_indexed | 2024-10-01T05:20:13Z |
| format | Journal Article |
| id | ntu-10356/101622 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:20:13Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/1016222020-03-07T12:15:51Z Intention to upload video content on the internet : the role of social norms and ego-involvement Park, Namkee Jung, Younbo Lee, Kwan Min Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models DRNTU::Social sciences::Psychology::Applied psychology This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people’s intention to upload video content online. The theoretical implications and limitations were discussed. Accepted version 2014-01-27T08:50:06Z 2019-12-06T20:41:37Z 2014-01-27T08:50:06Z 2019-12-06T20:41:37Z 2011 2011 Journal Article Park, N., Jung, Y., & Lee, K. M. (2011). Intention to upload video content on the internet: The role of social norms and ego-involvement. Computers in Human Behavior, 27(5), 1996-2004. 0747-5632 https://hdl.handle.net/10356/101622 http://hdl.handle.net/10220/18710 10.1016/j.chb.2011.05.006 en Computers in human behavior © 2012 Elsevier Ltd. This is the author created version of a work that has been peer reviewed and accepted for publication by Computers in Human Behavior, Elsevier Ltd. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1016/j.chb.2011.05.006]. 39 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Communication theories and models DRNTU::Social sciences::Psychology::Applied psychology Park, Namkee Jung, Younbo Lee, Kwan Min Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title_full | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title_fullStr | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title_full_unstemmed | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title_short | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| title_sort | intention to upload video content on the internet the role of social norms and ego involvement |
| topic | DRNTU::Social sciences::Communication::Communication theories and models DRNTU::Social sciences::Psychology::Applied psychology |
| url | https://hdl.handle.net/10356/101622 http://hdl.handle.net/10220/18710 |
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