Fujitsu, marketing in China.
China is an emerging economy, the notebook industry is ever changing and very competitive, replacing the desktop industry, hence it would be interesting to find out more about the dynamics of such a change. Fujitsu is a new entrant into the China market.
Main Authors: | Ng, Adeline Shu Lin., Ng, Candice Kai Suan., Koh, Hongjia. |
---|---|
Other Authors: | Gupta, Vivek |
Format: | Final Year Project (FYP) |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/10185 |
Similar Items
-
Managing brand equity in the gourmet coffee outlet industry.
by: Cheong, Candice Ee Chian., et al.
Published: (2011) -
Factors affecting new product adoption : a perspective from the consumer electronics industry.
by: Goh, Kim Huat., et al.
Published: (2008) -
Marketing products and services in the dynamic environment.
by: Chan, Cindy Li Xia., et al.
Published: (2011) -
Re-engineering a real estate marketing process.
by: Kuladeva Kulathungam., et al.
Published: (2009) -
UPM opts for Fujitsu
by: The Sun,
Published: (2014)