Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10192 |
| _version_ | 1826113605695700992 |
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| author | Chen, Xingdi. Lim, Shi Chao. Soh, Mei Ying. |
| author2 | Leong, Choon Chiang |
| author_facet | Leong, Choon Chiang Chen, Xingdi. Lim, Shi Chao. Soh, Mei Ying. |
| author_sort | Chen, Xingdi. |
| collection | NTU |
| description | This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors. |
| first_indexed | 2024-10-01T03:25:57Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10192 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:25:57Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/101922023-05-19T03:30:04Z Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. Chen, Xingdi. Lim, Shi Chao. Soh, Mei Ying. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Industries and labor This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors. 2008-09-24T07:41:00Z 2008-09-24T07:41:00Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10192 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chen, Xingdi. Lim, Shi Chao. Soh, Mei Ying. Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title | Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title_full | Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title_fullStr | Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title_full_unstemmed | Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title_short | Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. |
| title_sort | customer satisfaction a study on ice cream cafes using the expanded marketing mix |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10192 |
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