Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth

This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to re...

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Bibliographic Details
Main Authors: Banerjee, Snehasish, Chua, Alton Yeow Kuan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2015
Online Access:https://hdl.handle.net/10356/101925
http://hdl.handle.net/10220/38693
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author Banerjee, Snehasish
Chua, Alton Yeow Kuan
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Banerjee, Snehasish
Chua, Alton Yeow Kuan
author_sort Banerjee, Snehasish
collection NTU
description This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to review rating. Users seem to have a proclivity for reviews contributed by reviewers with a positive track record. They also appreciate reviews with lambasting comments and those with adequate depth. By highlighting its implications for theory and practice, the article concludes with limitations and areas for further research.
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spelling ntu-10356/1019252020-03-07T12:15:51Z Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth Banerjee, Snehasish Chua, Alton Yeow Kuan Wee Kim Wee School of Communication and Information This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to review rating. Users seem to have a proclivity for reviews contributed by reviewers with a positive track record. They also appreciate reviews with lambasting comments and those with adequate depth. By highlighting its implications for theory and practice, the article concludes with limitations and areas for further research. Accepted version 2015-09-15T06:16:59Z 2019-12-06T20:46:42Z 2015-09-15T06:16:59Z 2019-12-06T20:46:42Z 2014 2014 Journal Article Chua, A. Y. K., & Banerjee, S. (2014). Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth. Journal of the Association for Information Science and Technology, 66(2), 354-362. 2330-1635 https://hdl.handle.net/10356/101925 http://hdl.handle.net/10220/38693 10.1002/asi.23180 en Journal of the Association for Information Science and Technology © 2014 ASIS&T. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of the Association for Information Science and Technology, ASIS&T. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1002/asi.23180]. 15 p. application/pdf
spellingShingle Banerjee, Snehasish
Chua, Alton Yeow Kuan
Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title_full Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title_fullStr Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title_full_unstemmed Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title_short Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
title_sort understanding review helpfulness as a function of reviewer reputation review rating and review depth
url https://hdl.handle.net/10356/101925
http://hdl.handle.net/10220/38693
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