Measuring differentials in communication research : issues with multicollinearity in three methods

Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing....

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Main Author: Rosenthal, Sonny
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/101940
http://hdl.handle.net/10220/18828
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author Rosenthal, Sonny
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Rosenthal, Sonny
author_sort Rosenthal, Sonny
collection NTU
description Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing. Common methods that compute this differential may bias model estimates as a function of the correlation between the differentiated variables and other variables in the model. This article describes Cohen and Cohen’s (1983) analysis of partial variance for computing differentials, and analyzes simulated data in order to contrast that method with two alternative methods. The discussion recommends the use of the Cohen and Cohen method in other areas of communication research, such as studies of third-person perception.
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spelling ntu-10356/1019402020-03-07T12:15:51Z Measuring differentials in communication research : issues with multicollinearity in three methods Rosenthal, Sonny Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing. Common methods that compute this differential may bias model estimates as a function of the correlation between the differentiated variables and other variables in the model. This article describes Cohen and Cohen’s (1983) analysis of partial variance for computing differentials, and analyzes simulated data in order to contrast that method with two alternative methods. The discussion recommends the use of the Cohen and Cohen method in other areas of communication research, such as studies of third-person perception. Accepted version 2014-02-19T02:05:36Z 2019-12-06T20:47:02Z 2014-02-19T02:05:36Z 2019-12-06T20:47:02Z 2013 2013 Journal Article Rosenthal, S. (2013). Measuring differentials in communication research : issues with multicollinearity in three methods. Communication methods and measures, 7(2), 106-125. https://hdl.handle.net/10356/101940 http://hdl.handle.net/10220/18828 10.1080/19312458.2013.789837 en Communication methods and measures © 2013 Taylor & Francis Group, LLC. This is the author created version of a work that has been peer reviewed and accepted for publication by Communication Methods and Measures, Taylor & Francis Group, LLC. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [DOI: http://dx.doi.org/10.1080/19312458.2013.789837]. 39 pages. application/pdf
spellingShingle DRNTU::Social sciences::Communication::Communication theories and models
Rosenthal, Sonny
Measuring differentials in communication research : issues with multicollinearity in three methods
title Measuring differentials in communication research : issues with multicollinearity in three methods
title_full Measuring differentials in communication research : issues with multicollinearity in three methods
title_fullStr Measuring differentials in communication research : issues with multicollinearity in three methods
title_full_unstemmed Measuring differentials in communication research : issues with multicollinearity in three methods
title_short Measuring differentials in communication research : issues with multicollinearity in three methods
title_sort measuring differentials in communication research issues with multicollinearity in three methods
topic DRNTU::Social sciences::Communication::Communication theories and models
url https://hdl.handle.net/10356/101940
http://hdl.handle.net/10220/18828
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