Brand management and persuasion strategy for recovery : the case of a non-profit organization.
The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10219 |
| _version_ | 1826121619598213120 |
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| author | Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. |
| author2 | Wee, Constance Wei Ling |
| author_facet | Wee, Constance Wei Ling Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. |
| author_sort | Lee, Celine Pei Zhen. |
| collection | NTU |
| description | The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified this gap and therefore decided to embark on this research.
The objectives of this study are to explore the donor’s opinion towards the components of Brand Management and understand the Donor’s Cognitive Process with regards to a non-profit organization, in the aftermath of a publicized crisis. The National Kidney Foundation (NKF) has been used as a case for design of this research. |
| first_indexed | 2024-10-01T05:35:11Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10219 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:35:11Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/102192023-05-19T03:30:04Z Brand management and persuasion strategy for recovery : the case of a non-profit organization. Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. Wee, Constance Wei Ling Nanyang Business School DRNTU::Business::Advertising::Product The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified this gap and therefore decided to embark on this research. The objectives of this study are to explore the donor’s opinion towards the components of Brand Management and understand the Donor’s Cognitive Process with regards to a non-profit organization, in the aftermath of a publicized crisis. The National Kidney Foundation (NKF) has been used as a case for design of this research. 2008-09-24T07:41:19Z 2008-09-24T07:41:19Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10219 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title | Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title_full | Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title_fullStr | Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title_full_unstemmed | Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title_short | Brand management and persuasion strategy for recovery : the case of a non-profit organization. |
| title_sort | brand management and persuasion strategy for recovery the case of a non profit organization |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/10219 |
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