Who needs trust when you know everything? Dealing with information abundance on a consumer-review Web site
Ideas about trust have been based on information scarcity. To overcome the uncertainty associated with choice, people gather information; when that is not enough, they turn to trust in order to make a decision. Consumer-review Web sites offer information abundance, however, which demands a re-evalua...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/102526 http://hdl.handle.net/10220/47251 |