Country image and brand effects in Singapore context.
Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of countr...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10261 |
| _version_ | 1811691252932935680 |
|---|---|
| author | Ng, Wee Han. Tan, Li Yue. Yu, Guo. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Ng, Wee Han. Tan, Li Yue. Yu, Guo. |
| author_sort | Ng, Wee Han. |
| collection | NTU |
| description | Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of country of manufacture of the key component is also being examined. Using a real brand and a fictitious brand in one experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and brand name. |
| first_indexed | 2024-10-01T06:16:57Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10261 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:16:57Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/102612023-05-19T06:09:04Z Country image and brand effects in Singapore context. Ng, Wee Han. Tan, Li Yue. Yu, Guo. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Advertising::Product Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of country of manufacture of the key component is also being examined. Using a real brand and a fictitious brand in one experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and brand name. 2008-09-24T07:41:46Z 2008-09-24T07:41:46Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10261 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Ng, Wee Han. Tan, Li Yue. Yu, Guo. Country image and brand effects in Singapore context. |
| title | Country image and brand effects in Singapore context. |
| title_full | Country image and brand effects in Singapore context. |
| title_fullStr | Country image and brand effects in Singapore context. |
| title_full_unstemmed | Country image and brand effects in Singapore context. |
| title_short | Country image and brand effects in Singapore context. |
| title_sort | country image and brand effects in singapore context |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/10261 |
| work_keys_str_mv | AT ngweehan countryimageandbrandeffectsinsingaporecontext AT tanliyue countryimageandbrandeffectsinsingaporecontext AT yuguo countryimageandbrandeffectsinsingaporecontext |