Effects of web design quality and media publicity on job applicants.
The aim of this study was to investigate the effects of media publicity and company’s website on organizational attractiveness and job application tendency. A 3 x 2 factorial design was formulated to test our hypotheses. We proposed that as web design quality increases, perceived organizational attr...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10334 |
| _version_ | 1811687039302631424 |
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| author | Lin, Shihui. Queck, Su Fen. Tan, Weiling. |
| author2 | Templer, Klaus-Jurgen |
| author_facet | Templer, Klaus-Jurgen Lin, Shihui. Queck, Su Fen. Tan, Weiling. |
| author_sort | Lin, Shihui. |
| collection | NTU |
| description | The aim of this study was to investigate the effects of media publicity and company’s website on organizational attractiveness and job application tendency. A 3 x 2 factorial design was formulated to test our hypotheses. We proposed that as web design quality increases, perceived organizational attractiveness and job application tendency would increase. Similarly, as media publicity gets more positive, perceived organizational attractiveness and job application tendency will increase. We made a prediction that influence of media publicity on perceived organizational attractiveness could be moderated by web design quality. We also suggested the influence of web design quality on job application tendency of applicants could be moderated by media publicity. Results from 180 business undergraduates confirmed all the hypotheses except the hypothesis that web design quality influenced job application. Research implications and future research were also discussed. |
| first_indexed | 2024-10-01T05:09:58Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10334 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:09:58Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/103342023-05-19T06:24:05Z Effects of web design quality and media publicity on job applicants. Lin, Shihui. Queck, Su Fen. Tan, Weiling. Templer, Klaus-Jurgen Nanyang Business School DRNTU::Business::Public relations::Media management The aim of this study was to investigate the effects of media publicity and company’s website on organizational attractiveness and job application tendency. A 3 x 2 factorial design was formulated to test our hypotheses. We proposed that as web design quality increases, perceived organizational attractiveness and job application tendency would increase. Similarly, as media publicity gets more positive, perceived organizational attractiveness and job application tendency will increase. We made a prediction that influence of media publicity on perceived organizational attractiveness could be moderated by web design quality. We also suggested the influence of web design quality on job application tendency of applicants could be moderated by media publicity. Results from 180 business undergraduates confirmed all the hypotheses except the hypothesis that web design quality influenced job application. Research implications and future research were also discussed. 2008-09-24T07:42:30Z 2008-09-24T07:42:30Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10334 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Public relations::Media management Lin, Shihui. Queck, Su Fen. Tan, Weiling. Effects of web design quality and media publicity on job applicants. |
| title | Effects of web design quality and media publicity on job applicants. |
| title_full | Effects of web design quality and media publicity on job applicants. |
| title_fullStr | Effects of web design quality and media publicity on job applicants. |
| title_full_unstemmed | Effects of web design quality and media publicity on job applicants. |
| title_short | Effects of web design quality and media publicity on job applicants. |
| title_sort | effects of web design quality and media publicity on job applicants |
| topic | DRNTU::Business::Public relations::Media management |
| url | http://hdl.handle.net/10356/10334 |
| work_keys_str_mv | AT linshihui effectsofwebdesignqualityandmediapublicityonjobapplicants AT quecksufen effectsofwebdesignqualityandmediapublicityonjobapplicants AT tanweiling effectsofwebdesignqualityandmediapublicityonjobapplicants |