Determinants and effects of mall excitement
This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers'...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/10347 |
| _version_ | 1811676629249818624 |
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| author | Cai, Peiyun Low, Xin Hui Sim, Sylvia Shu Gek |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Cai, Peiyun Low, Xin Hui Sim, Sylvia Shu Gek |
| author_sort | Cai, Peiyun |
| collection | NTU |
| description | This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers' excitement and desire-to-stay at the mall. In addition, this research seeks to further understand the influence of excitement, desire-to-stay and involvement on mall repatronage intentions. In addition, this research seeks to further understand the influence of excitement desire-to-stay and involvement on mall repatronage intentions. |
| first_indexed | 2024-10-01T02:24:30Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10347 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:24:30Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/103472023-05-19T03:30:08Z Determinants and effects of mall excitement Cai, Peiyun Low, Xin Hui Sim, Sylvia Shu Gek Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers' excitement and desire-to-stay at the mall. In addition, this research seeks to further understand the influence of excitement, desire-to-stay and involvement on mall repatronage intentions. In addition, this research seeks to further understand the influence of excitement desire-to-stay and involvement on mall repatronage intentions. 2008-09-24T07:42:39Z 2008-09-24T07:42:39Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10347 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Cai, Peiyun Low, Xin Hui Sim, Sylvia Shu Gek Determinants and effects of mall excitement |
| title | Determinants and effects of mall excitement |
| title_full | Determinants and effects of mall excitement |
| title_fullStr | Determinants and effects of mall excitement |
| title_full_unstemmed | Determinants and effects of mall excitement |
| title_short | Determinants and effects of mall excitement |
| title_sort | determinants and effects of mall excitement |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/10347 |
| work_keys_str_mv | AT caipeiyun determinantsandeffectsofmallexcitement AT lowxinhui determinantsandeffectsofmallexcitement AT simsylviashugek determinantsandeffectsofmallexcitement |