Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.

This study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are exami...

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Bibliographic Details
Main Authors: Huang, Jingneng., Kheng, Edna Hwee Ling., Toh, Chik Wee.
Other Authors: Leong, Choon Chiang
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10365