Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing act...
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10420 |
| _version_ | 1826122210243248128 |
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| author | Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. |
| author2 | Lim, Lewis Kui Suen |
| author_facet | Lim, Lewis Kui Suen Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. |
| author_sort | Liau, Florence Ling Ying. |
| collection | NTU |
| description | Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing actions which help firms maintain or restore profitability in the midst of intense competition. Two issues are particularly worthy of attention: (1) Will a price increase so adversely affect consumer responses that it becomes challenging to implement? (2) Will a withdrawal of promotions of equivalent value produce a less adverse effect than an outright price increase? |
| first_indexed | 2024-10-01T05:44:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10420 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:44:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104202023-05-19T06:24:08Z Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. Lim, Lewis Kui Suen Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing actions which help firms maintain or restore profitability in the midst of intense competition. Two issues are particularly worthy of attention: (1) Will a price increase so adversely affect consumer responses that it becomes challenging to implement? (2) Will a withdrawal of promotions of equivalent value produce a less adverse effect than an outright price increase? 2008-09-24T07:43:29Z 2008-09-24T07:43:29Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10420 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title | Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title_full | Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title_fullStr | Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title_full_unstemmed | Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title_short | Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. |
| title_sort | consumer responses to a price increase vs a price decrease or a withdrawal of promotion |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10420 |
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