Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences
Malaria and dengue are vector-borne infectious diseases that affect millions of adults and children and consume thousands of lives in India every year. Despite their recurring annual threat, evidence-based approaches to communication strategies that positively influence protective behaviors remain t...
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| Format: | Conference Paper |
| Language: | English |
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2014
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| Online Access: | https://hdl.handle.net/10356/104223 http://hdl.handle.net/10220/24298 http://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37 |
| _version_ | 1826127638641508352 |
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| author | Lwin, May Oo Vijaykumar, Santosh Lim, Gentatsu Theng, Yin-Leng Foo, Schubert |
| author2 | School of Humanities and Social Sciences |
| author_facet | School of Humanities and Social Sciences Lwin, May Oo Vijaykumar, Santosh Lim, Gentatsu Theng, Yin-Leng Foo, Schubert |
| author_sort | Lwin, May Oo |
| collection | NTU |
| description | Malaria and dengue are vector-borne infectious diseases that affect millions of adults and children and consume thousands of lives in India every year. Despite their recurring annual threat, evidence-based approaches to communication strategies that positively influence protective behaviors remain to be established. This study describes a national survey (n=1000) of five large metropolitan cities on health information seeking preferences and attitudes towards scientific and indigenous methods of personal protection. Our findings show that despite high perceived effectiveness of preventive methods, their actual practice remains low. We found that individuals are most likely to seek health information from television followed by newspapers and mobile phones. Attitudes related to Malaria (severity, susceptibility), prevention methods (response efficacy) and media use significantly predicted actual practice of prevention methods. Implications for future design and development of health communication initiatives promotion Malaria prevention are discussed. |
| first_indexed | 2024-10-01T07:12:08Z |
| format | Conference Paper |
| id | ntu-10356/104223 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:12:08Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/1042232019-12-06T21:28:36Z Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences Lwin, May Oo Vijaykumar, Santosh Lim, Gentatsu Theng, Yin-Leng Foo, Schubert School of Humanities and Social Sciences Annual Conference of the International Communication Association DRNTU::Social sciences::Psychology::Behaviorism Malaria and dengue are vector-borne infectious diseases that affect millions of adults and children and consume thousands of lives in India every year. Despite their recurring annual threat, evidence-based approaches to communication strategies that positively influence protective behaviors remain to be established. This study describes a national survey (n=1000) of five large metropolitan cities on health information seeking preferences and attitudes towards scientific and indigenous methods of personal protection. Our findings show that despite high perceived effectiveness of preventive methods, their actual practice remains low. We found that individuals are most likely to seek health information from television followed by newspapers and mobile phones. Attitudes related to Malaria (severity, susceptibility), prevention methods (response efficacy) and media use significantly predicted actual practice of prevention methods. Implications for future design and development of health communication initiatives promotion Malaria prevention are discussed. Accepted version 2014-12-03T07:13:34Z 2019-12-06T21:28:36Z 2014-12-03T07:13:34Z 2019-12-06T21:28:36Z 2013 2013 Conference Paper Lwin, M., Vijaykumar, S., Lim, G., Theng, Y.-L., & Foo, S. (2013). Personal protection behaviors against Malaria in India: Urban attitudes and health info seeking preferences. Annual Conference of the International Communication Association, 1-10. https://hdl.handle.net/10356/104223 http://hdl.handle.net/10220/24298 http://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37 169957 en © 2013 The Authors (Annual Conference of the International Communication Association). This is the author created version of a work that has been peer reviewed and accepted for publication by Annual Conference of the International Communication Association, Annual Conference of the International Communication Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [Article URL: http://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37]. application/pdf |
| spellingShingle | DRNTU::Social sciences::Psychology::Behaviorism Lwin, May Oo Vijaykumar, Santosh Lim, Gentatsu Theng, Yin-Leng Foo, Schubert Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title | Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title_full | Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title_fullStr | Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title_full_unstemmed | Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title_short | Personal protection behaviors against Malaria in India : urban attitudes and health info seeking preferences |
| title_sort | personal protection behaviors against malaria in india urban attitudes and health info seeking preferences |
| topic | DRNTU::Social sciences::Psychology::Behaviorism |
| url | https://hdl.handle.net/10356/104223 http://hdl.handle.net/10220/24298 http://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37 |
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