Coca-cola : marketing to billions in China.
Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10425 |
| _version_ | 1826129402077904896 |
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| author | Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. |
| author2 | Gupta, Vivek |
| author_facet | Gupta, Vivek Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. |
| author_sort | Goh, Mui Yen. |
| collection | NTU |
| description | Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and fastest evolving economy draws our attention to this region. Also, this is a classic case of ‘east meet west’ culture diffusion and it is interesting to explore the marketing prowess of Coca-Cola in an unfamiliar ground and how its culture has been able to reign successfully in the Chinese market. |
| first_indexed | 2024-10-01T07:40:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10425 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:40:00Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104252023-05-19T03:30:07Z Coca-cola : marketing to billions in China. Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and fastest evolving economy draws our attention to this region. Also, this is a classic case of ‘east meet west’ culture diffusion and it is interesting to explore the marketing prowess of Coca-Cola in an unfamiliar ground and how its culture has been able to reign successfully in the Chinese market. 2008-09-24T07:43:32Z 2008-09-24T07:43:32Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10425 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. Coca-cola : marketing to billions in China. |
| title | Coca-cola : marketing to billions in China. |
| title_full | Coca-cola : marketing to billions in China. |
| title_fullStr | Coca-cola : marketing to billions in China. |
| title_full_unstemmed | Coca-cola : marketing to billions in China. |
| title_short | Coca-cola : marketing to billions in China. |
| title_sort | coca cola marketing to billions in china |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10425 |
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