Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/10430 |
| _version_ | 1826125416009564160 |
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| author | Chong, Han Xiang Neo, Ying Ying Zhang, Xin Yi |
| author2 | Wan, Chew Yoong |
| author_facet | Wan, Chew Yoong Chong, Han Xiang Neo, Ying Ying Zhang, Xin Yi |
| author_sort | Chong, Han Xiang |
| collection | NTU |
| description | The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops. |
| first_indexed | 2024-10-01T06:36:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10430 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:36:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104302023-05-19T05:44:56Z Korean beauty experience : a study of endorser and store environment effects on consumer behaviour Chong, Han Xiang Neo, Ying Ying Zhang, Xin Yi Wan, Chew Yoong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops. 2008-09-24T07:43:35Z 2008-09-24T07:43:35Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10430 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chong, Han Xiang Neo, Ying Ying Zhang, Xin Yi Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title | Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title_full | Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title_fullStr | Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title_full_unstemmed | Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title_short | Korean beauty experience : a study of endorser and store environment effects on consumer behaviour |
| title_sort | korean beauty experience a study of endorser and store environment effects on consumer behaviour |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10430 |
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