Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10436 |
| _version_ | 1811687665034067968 |
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| author | Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi |
| author2 | Kim, Changsu |
| author_facet | Kim, Changsu Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi |
| author_sort | Abdullah Rubaet Chowdhury |
| collection | NTU |
| description | Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values |
| first_indexed | 2024-10-01T05:19:55Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10436 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:19:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104362023-05-19T06:09:04Z Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi Kim, Changsu Nanyang Business School DRNTU::Business::Advertising::Agency Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values 2008-09-24T07:43:38Z 2008-09-24T07:43:38Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10436 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Agency Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title_full | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title_fullStr | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title_full_unstemmed | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title_short | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore |
| title_sort | cross cultural content analysis of tv advertising across chinese and english channels in singapore |
| topic | DRNTU::Business::Advertising::Agency |
| url | http://hdl.handle.net/10356/10436 |
| work_keys_str_mv | AT abdullahrubaetchowdhury crossculturalcontentanalysisoftvadvertisingacrosschineseandenglishchannelsinsingapore AT adillaanggraeni crossculturalcontentanalysisoftvadvertisingacrosschineseandenglishchannelsinsingapore AT ayupratiwi crossculturalcontentanalysisoftvadvertisingacrosschineseandenglishchannelsinsingapore |