Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore

Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore

Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values

Dettagli Bibliografici
Autori principali:	Abdullah Rubaet Chowdhury, Adilla Anggraeni, Ayu Pratiwi
Altri autori:	Kim, Changsu
Natura:	Final Year Project (FYP)
Pubblicazione:	2008
Soggetti:	DRNTU::Business::Advertising::Agency
Accesso online:	http://hdl.handle.net/10356/10436

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