Universal truths : can universally held cultural values inform the modern corporation?

Purpose – There are four criteria that people universally value: health, well-being, longevity, and environmental preservation. When these criteria are violated, a society becomes unsustainable. In order to preserve cultures, these four universal criteria therefore need to be taken into account. But...

Full description

Bibliographic Details
Main Authors: Walls, Judith L., Triandis, Harry C.
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/104526
http://hdl.handle.net/10220/20254
_version_ 1811677927509590016
author Walls, Judith L.
Triandis, Harry C.
author2 Nanyang Business School
author_facet Nanyang Business School
Walls, Judith L.
Triandis, Harry C.
author_sort Walls, Judith L.
collection NTU
description Purpose – There are four criteria that people universally value: health, well-being, longevity, and environmental preservation. When these criteria are violated, a society becomes unsustainable. In order to preserve cultures, these four universal criteria therefore need to be taken into account. But nation states are no longer the dominant form of social organizing – corporations are. This raises questions about the role of corporations in preserving cultural values. How do corporations measure up to these four universal truths? Can corporations live up to these values, above and beyond financial performance, and does it matter? The paper aims to discuss these issues. Design/methodology/approach – Amidst a shifting trend toward vertical individualism which emphasizes personal needs, status, and hierarchy, the paper argues that the universal truths are more important than ever in the consideration of corporate social responsibility. Findings – The paper concludes that although most companies claim to be attending to social and environmental issues, the current form of corporate governing is largely incapable of optimizing the four universally held values. Originality/value – The authors present some examples of corporations and corporate forms that appear to be heading in the “right” direction, but highlight that challenges remain. Nevertheless, the cross-culture literature can help inform the future of the relationship between business, society, and the natural environment.
first_indexed 2024-10-01T02:45:09Z
format Journal Article
id ntu-10356/104526
institution Nanyang Technological University
language English
last_indexed 2024-10-01T02:45:09Z
publishDate 2014
record_format dspace
spelling ntu-10356/1045262023-05-19T06:44:42Z Universal truths : can universally held cultural values inform the modern corporation? Walls, Judith L. Triandis, Harry C. Nanyang Business School DRNTU::Social sciences::Communication::Cultural studies Purpose – There are four criteria that people universally value: health, well-being, longevity, and environmental preservation. When these criteria are violated, a society becomes unsustainable. In order to preserve cultures, these four universal criteria therefore need to be taken into account. But nation states are no longer the dominant form of social organizing – corporations are. This raises questions about the role of corporations in preserving cultural values. How do corporations measure up to these four universal truths? Can corporations live up to these values, above and beyond financial performance, and does it matter? The paper aims to discuss these issues. Design/methodology/approach – Amidst a shifting trend toward vertical individualism which emphasizes personal needs, status, and hierarchy, the paper argues that the universal truths are more important than ever in the consideration of corporate social responsibility. Findings – The paper concludes that although most companies claim to be attending to social and environmental issues, the current form of corporate governing is largely incapable of optimizing the four universally held values. Originality/value – The authors present some examples of corporations and corporate forms that appear to be heading in the “right” direction, but highlight that challenges remain. Nevertheless, the cross-culture literature can help inform the future of the relationship between business, society, and the natural environment. Accepted version 2014-07-30T07:18:28Z 2019-12-06T21:34:31Z 2014-07-30T07:18:28Z 2019-12-06T21:34:31Z 2014 2014 Journal Article Walls, J. L., & Triandis, H. C. (2014). Universal truths: can universally held cultural values inform the modern corporation?. Cross Cultural Management: An International Journal, 21(3), 345-356. 1352-7606 https://hdl.handle.net/10356/104526 http://hdl.handle.net/10220/20254 10.1108/CCM-12-2013-0186 en Cross cultural management : an international journal © 2014 Emerald Group Publishing Limited. This is the author created version of a work that has been peer reviewed and accepted for publication by Cross Cultural Management: An International Journal, Emerald Group Publishing Limited. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1108/CCM-12-2013-0186]. application/pdf
spellingShingle DRNTU::Social sciences::Communication::Cultural studies
Walls, Judith L.
Triandis, Harry C.
Universal truths : can universally held cultural values inform the modern corporation?
title Universal truths : can universally held cultural values inform the modern corporation?
title_full Universal truths : can universally held cultural values inform the modern corporation?
title_fullStr Universal truths : can universally held cultural values inform the modern corporation?
title_full_unstemmed Universal truths : can universally held cultural values inform the modern corporation?
title_short Universal truths : can universally held cultural values inform the modern corporation?
title_sort universal truths can universally held cultural values inform the modern corporation
topic DRNTU::Social sciences::Communication::Cultural studies
url https://hdl.handle.net/10356/104526
http://hdl.handle.net/10220/20254
work_keys_str_mv AT wallsjudithl universaltruthscanuniversallyheldculturalvaluesinformthemoderncorporation
AT triandisharryc universaltruthscanuniversallyheldculturalvaluesinformthemoderncorporation