Structural analysis of port brand equity using structural equation modeling
Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the P...
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| Awduron Eraill: | |
| Fformat: | Journal Article |
| Iaith: | English |
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2015
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| Mynediad Ar-lein: | https://hdl.handle.net/10356/104747 http://hdl.handle.net/10220/24675 |
| _version_ | 1826125573646188544 |
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| author | Lee, Taehwee Yeo, Gi-Tae Thai, Vinh V. |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Lee, Taehwee Yeo, Gi-Tae Thai, Vinh V. |
| author_sort | Lee, Taehwee |
| collection | NTU |
| description | Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the PBE stages statistically. The stages are divided into three steps: port service quality as the precedent of PBE, the PBE dimensions (brand awareness [BA] and brand loyalty [BL]), and the antecedent of PBE (overall value of brand equity [OVBE]). From a survey conducted with port users in Korea, the empirical results revealed several significant relationship: between tangibles (TA) dimension of port service quality and BL, between the empathy (EMP) dimension of port service quality and both BA and BL, and between BA and BL and OVBE. From the empirical analysis, this study suggests both managerial and academic contributions for port managers and scholars for further policy development and research in this important area. |
| first_indexed | 2024-10-01T06:38:52Z |
| format | Journal Article |
| id | ntu-10356/104747 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:38:52Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/1047472020-03-07T11:43:46Z Structural analysis of port brand equity using structural equation modeling Lee, Taehwee Yeo, Gi-Tae Thai, Vinh V. School of Civil and Environmental Engineering DRNTU::Engineering::Maritime studies Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the PBE stages statistically. The stages are divided into three steps: port service quality as the precedent of PBE, the PBE dimensions (brand awareness [BA] and brand loyalty [BL]), and the antecedent of PBE (overall value of brand equity [OVBE]). From a survey conducted with port users in Korea, the empirical results revealed several significant relationship: between tangibles (TA) dimension of port service quality and BL, between the empathy (EMP) dimension of port service quality and both BA and BL, and between BA and BL and OVBE. From the empirical analysis, this study suggests both managerial and academic contributions for port managers and scholars for further policy development and research in this important area. Published version 2015-01-20T03:04:52Z 2019-12-06T21:38:49Z 2015-01-20T03:04:52Z 2019-12-06T21:38:49Z 2014 2014 Journal Article Lee, T., Yeo, G.-T., & Thai, V. V. (2014). Structural analysis of port brand equity using structural equation modeling. The Asian journal of shipping and logistics, 30(3), 349-372. 2092-5212 https://hdl.handle.net/10356/104747 http://hdl.handle.net/10220/24675 10.1016/j.ajsl.2014.12.006 en The Asian journal of shipping and logistics © 2014 The Korean Association of Shipping and Logistics, Inc. Production and hosting by Elsevier B.V. All rights Reserved. Peer review under responsibility of the Korean Association of Shipping and Logistics, Inc. Under a Creative Commons license. 24 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Maritime studies Lee, Taehwee Yeo, Gi-Tae Thai, Vinh V. Structural analysis of port brand equity using structural equation modeling |
| title | Structural analysis of port brand equity using structural equation modeling |
| title_full | Structural analysis of port brand equity using structural equation modeling |
| title_fullStr | Structural analysis of port brand equity using structural equation modeling |
| title_full_unstemmed | Structural analysis of port brand equity using structural equation modeling |
| title_short | Structural analysis of port brand equity using structural equation modeling |
| title_sort | structural analysis of port brand equity using structural equation modeling |
| topic | DRNTU::Engineering::Maritime studies |
| url | https://hdl.handle.net/10356/104747 http://hdl.handle.net/10220/24675 |
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