The British Football Academy : a design thinking approach to branding strategy
This case study describes a design thinking approach, applied to the creation and implementation of an identity re-brand and successive marketing campaign for the British Football Academy, in Kuwait. The case defines a design thinking model and subsequently documents its realization through four key...
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| Format: | Journal Article |
| Language: | English |
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2019
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| Online Access: | https://hdl.handle.net/10356/104830 http://hdl.handle.net/10220/48106 |