A strategic management approach to country club management : case study on Raffles Marina Limited.
Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the memb...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10492 |
| _version_ | 1811693885607378944 |
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| author | Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. |
| author2 | Cheng, Catherine Ooi Lan |
| author_facet | Cheng, Catherine Ooi Lan Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. |
| author_sort | Ho, Chee Yong. |
| collection | NTU |
| description | Our objectives for this case study are:
i. to understand the workings of a Raffles Marina Country Club (RML),
ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction,
iii. how RML can use these factors to help improve their members’ satisfaction. |
| first_indexed | 2024-10-01T06:58:47Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10492 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:58:47Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104922023-05-19T06:16:18Z A strategic management approach to country club management : case study on Raffles Marina Limited. Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. Cheng, Catherine Ooi Lan Nanyang Business School DRNTU::Business::Industries and labor Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction, iii. how RML can use these factors to help improve their members’ satisfaction. 2008-09-24T07:44:14Z 2008-09-24T07:44:14Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10492 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title | A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_full | A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_fullStr | A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_full_unstemmed | A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_short | A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_sort | strategic management approach to country club management case study on raffles marina limited |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10492 |
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