Setting new horizons for OCBC through Small and Medium Enterprises.
As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intent...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10506 |
| _version_ | 1826115535679520768 |
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| author | Cheah, Zhuo Yue. Ling, Qisheng. Phang, Agnes Rumin. |
| author2 | Lim-Lum, Kit Wye |
| author_facet | Lim-Lum, Kit Wye Cheah, Zhuo Yue. Ling, Qisheng. Phang, Agnes Rumin. |
| author_sort | Cheah, Zhuo Yue. |
| collection | NTU |
| description | As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intentions of creating multiple “blue ocean” strategies to help OCBC become the top Small and Medium Enterprises (SMEs) banking partner in South East Asia region. |
| first_indexed | 2024-10-01T03:57:05Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10506 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:57:05Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/105062023-05-19T05:44:54Z Setting new horizons for OCBC through Small and Medium Enterprises. Cheah, Zhuo Yue. Ling, Qisheng. Phang, Agnes Rumin. Lim-Lum, Kit Wye Nanyang Business School DRNTU::Business::Finance::Banking As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intentions of creating multiple “blue ocean” strategies to help OCBC become the top Small and Medium Enterprises (SMEs) banking partner in South East Asia region. 2008-09-24T07:44:22Z 2008-09-24T07:44:22Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10506 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Banking Cheah, Zhuo Yue. Ling, Qisheng. Phang, Agnes Rumin. Setting new horizons for OCBC through Small and Medium Enterprises. |
| title | Setting new horizons for OCBC through Small and Medium Enterprises. |
| title_full | Setting new horizons for OCBC through Small and Medium Enterprises. |
| title_fullStr | Setting new horizons for OCBC through Small and Medium Enterprises. |
| title_full_unstemmed | Setting new horizons for OCBC through Small and Medium Enterprises. |
| title_short | Setting new horizons for OCBC through Small and Medium Enterprises. |
| title_sort | setting new horizons for ocbc through small and medium enterprises |
| topic | DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/10506 |
| work_keys_str_mv | AT cheahzhuoyue settingnewhorizonsforocbcthroughsmallandmediumenterprises AT lingqisheng settingnewhorizonsforocbcthroughsmallandmediumenterprises AT phangagnesrumin settingnewhorizonsforocbcthroughsmallandmediumenterprises |